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English
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Description
Create a picture-perfect Instagram marketing strategy. If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today. Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars, and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing...
Author
Series
Publisher
John Wiley
Pub. Date
c2012
Language
English
Description
"Launch effective real-time communications to win in today's always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and...
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English
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Description
"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover
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Series
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English
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Description
Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!
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English
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Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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English
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Description
Everyone's Talking About It.
But Nobody Knows What They're Talking About.
Social Media Examiner's 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI-yet half of them will dedicate increased time and money to social media marketing instead of cutting back.
Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you're not focusing...
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English
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Description
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy...
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English
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Description
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers...
Author
Publisher
PublicAffairs
Pub. Date
[2022]
Language
English
Description
"If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities...
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English
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Description
Prepare for takeoff: “I won’t launch another book without using Launch” (David Bach, New York Times–bestselling author of The Latte Factor).Launch will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they...
Author
Publisher
Wiley
Pub. Date
2012
Language
English
Description
"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers...
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