Helen Plum Library

It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them. As a CEO or senior executive, your job is to detect these strategies - and implement them - before your competitors. That's where this book comes in. Author George Stalk has often been called a guru of business strategy. In the 1980s, before anyone else saw its importance,...

Outlines how to be successful while self-employed, covering such topics as securing business, working with clients, and managing schedules

Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results

"Entrepreneur Voices on Growth Hacking provides a compilation of editorial articles, hard-won advice, and reflections of entrepreneurs who learned how to overcome obstacles, pivot their marketing, and leave their competition in the dust."--

If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you. You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled...

"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process...

The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

Get the Summary of Richard Rumelt's Good Strategy Bad Strategy in 20 minutes. Please note: This is a summary & not the original book. "Good Strategy Bad Strategy" by Richard Rumelt dissects the essence of true strategic thinking versus the pitfalls of bad strategy. The book illustrates effective strategy through historical and corporate examples, emphasizing the importance of a unified approach that aligns actions with clear objectives. Apple's resurgence...