Helen Plum Library

After her boss is gunned down at the Beverly Hills Hotel, Mae Pruett, a "black-bag" publicist working at LA's most powerful crisis PR firm protecting the rich and depraved, decides to investigate, running afoul of the whole system

Packed with easy-to-follow tips, suggestions from experts, and thought-provoking exercises, PR Rules: The Playbook, is a hands-on primer to help you create and manage a strong PR and marketing campaign

"Just one short season ago, major league center fielder John Roper had it all: the looks--and personal life--of a sports hero and the public's adoration. But this hot property's lucky streak has run out. After a World Series disaster, fans diss him, shock jocks mock him and his dysfunctional family hassles him for money he really can't spare. Now it's up to him, and Hot Zone publicist Amy Stone, to get his life back on track. Amy finds it's easier...

"Between his parents' messed up marriage and his narcissistic younger brother, Lincoln Moorehead has spent the majority of his life avoiding his family. After the death of his father, Lincoln finds himself in the middle of the drama. To top it all off, he's been named CEO of Moorehead Media, much to his brother's chagrin. But Lincoln's bad attitude softens when he meets the no-nonsense, gorgeous woman who has been given the task of transforming him...

Kevin Landry is trying to keep her life on track and her brother in rehab. If her fledgling marketing firm can sign the hot new band, Manix Curse, it will make a world of difference. Mason Dillon heads the most successful music PR firm in Portland. He's desperate to breathe new life into the company by signing Manix Curse. But after the hottest one-night stand in history, these smoldering strangers find out they're competitors. The stakes are high...

"A mid-level employee of a New York-based public relations firm finds his consciousness uploaded into the company's internal Slack channel"-- Gerald, a mid-level employee of a New York-based public relations firm, has been uploaded into the company's internal Slack channels. At least his consciousness has. His colleagues assume it is just an elaborate ploy to exploit their lax work-from-home policy. Disembodied and alarmed by the looming abyss of...

What distinguishes successful people from everyone else is the way they use the power of relationships-- so that everyone wins. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. He distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with "networking," and distills his system of reaching out to people into practical, proven principles...

The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work. Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's...

The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place....

Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier...