Helen Plum Library

"Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech ... Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances...

Mezrich takes on Elon Musk, the billionaire threatening to bring down Twitter's house. What's his purpose, really? Will he take the company to new heights or new depths? From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn't want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time--Elon Musk--and the company that represents our...

Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!

Overview: A fully updated guide to the how and why of using Twitter. The fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You'll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life...

Examines the issues surrounding online social networking and provides an overview of the topic.

The latest installment in the highly acclaimed, internationally bestselling Strike series finds Cormoran and Robin ensnared in another winding, wicked case. When frantic, disheveled Edie Ledwell appears in the office begging to speak to her, private detective Robin Ellacott doesn't know quite what to make of the situation. The cocreator of a popular cartoon, The Ink Black Heart, Edie is being persecuted by a mysterious online figure who goes by the...

Providing simple step-by-step strategies to make real money online, the author, a millionaire Internet entrepreneur, offers a blueprint to online success, along with practical advice and essential tools

"TikTok is home to the latest teen dance crazes and viral puppy videos. It's also one of the best apps for connecting a business with its fans or customers. This book shows you how to create a profile, secure your account, shoot your first video, and push your message to your audience. You'll discover what sets viral videos apart from ho-hum content, and how to make a real connection with your viewers to grow your audience--while having fun."--

In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...

"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing....