Helen Plum Library

1000 Ideas by 100 Graphic Designers showcases work from a selection of today's best designers while providing precious tips to the graphic design enthusiast. The book delivers a behind-the-scenes depiction of every project, providing a virtual instruction manual to the finished project and its creative, productive, and organizational framework. The 1000 suggestions vary in form and function, from the theoretical to the practical, giving insights on...

Arranged by category, these 732 American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and heavy industry. The black-and-white images feature captions that identify the trademark, the year of design, and - when known - the designer's name.

With designers constantly working for clients and having a limited amount of freedom in much of their work, the chance to strike out on their own and do something truly original and personal is a real luxury. The cards included represent some of the most creative design available so are a wonderful source of inspiration for all types of projects. All designers and design firms, whether in-house or freelance, create their own greeting cards which serve...

A catalog of 1,000 symbol and icon designs in an affordable format .Pictorial symbols are, in some respects, superior to words as a form of communication. If well-designed, they can be understood by people of all different races and cultures and can be recognized by children literally years before they learn to read. Symbols can be identified more quickly than words, making them especially useful in situations where fast reactions are required (e.g.,...

During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer's business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines...

Features 2,000 logos and provides fresh inspiration to anyone looking to direct the design of their own identity. A searchable database of more than 36,000 logos by keyword is available by subscription on the popular website, www.logolounge.com, launched in 2002 by author Bill Gardner. If you don't have a subscription but would still like to see the best logos on the site created by top designers who often maintain low profiles, then the new paperback...

The author polls a wide range of designers whose years of experience have helped them find not only the most creative solutions for their clients' design needs, but also the most successful solutions. The insights of top publication designers will help guide other designers in both approach and execution of designs that succeed for their clients. It covers a variety of topics, so the reader is able to walk away with a variety of insight to all aspects...

Clients the world over turn to graphic designers to help them create standout brochures. Each brochure is critical, and landing a contract is highly competitive, so it is not surprising that designers are always searching for inspiration to execute a brochure with perfection. This paperback version of Rockport's best-selling Best of Brochure Design series delivers on its promises. The Best of Brochure Design 7 features an extraordinary collection...

The bestselling series continues! Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world's best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike. Using a clean, unfussy presentation, this book is a highly visual collection of ideas for everything from choosing...

1000 designs for restaurants cafe and bar graphics. Restaurants, bars, and cafes are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book will provide a catalog of creative ideas for getting restaurant graphics right. This book will offer designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more....