"TikTok is home to the latest teen dance crazes and viral puppy videos. It's also one of the best apps for connecting a business with its fans or customers. This book shows you how to create a profile, secure your account, shoot your first video, and push your message to your audience. You'll discover what sets viral videos apart from ho-hum content, and how to make a real connection with your viewers to grow your audience--while having fun."--,Publisher's description