Foreword -- Introduction: -- About this book: -- New for third edition -- Motivation -- Conventions used in this book -- What you're not to read -- Foolish assumptions -- How this book is organized: -- Part 1: Twitter? Like birds do? -- Part 2: Finding your flock -- Part 3: Twittering in high gear -- Part 4: What's the point? Using twitter to your advantage -- Part 5: Part of tens -- Icons used in this book -- Beyond the book -- Where to go from here -- Part 1: Twitter? Like Birds Do?: -- Getting started with Twitter: -- Figuring out this Twitter thing -- How individuals use Twitter -- How organizations use Twitter -- How businesses use Twitter -- Twitter ecosystem -- Thinking in 140 characters -- Welcome to the world of Twitter: -- Signing up -- Picking a username -- Finding contacts: -- Using useful people-finding tools -- Searching by using Twitter search -- Inviting contacts -- Getting comfortable: just Tweet it! -- Customizing your profile: -- Changing your profile photo -- Changing your header photo -- Using your header image to expand your profile -- Changing your personal background -- Tour Of The Twitter Interface: -- Navigating your home screen: -- Your profile snapshot -- Tweet interface -- Trends -- Who to follow -- Your Twitter stream -- Viewing your notifications tab: -- Favorites -- Retweets -- @replies and @mentions -- Direct messages -- Touring your discover tab: -- Tweets -- Activity -- Who to follow -- Find friends -- Popular accounts -- Twitter search -- Checking out your me tab: -- Your tweets -- Photo/videos -- Seeing who you follow -- Figuring out who's following you -- Revisiting your favorite tweets -- Using Twitter wherever you think best: -- Desktop experience: -- Desktop clients -- Browser plug-ins -- Widgets and gadgets -- Lists that improve your desktop experience -- Leaving the nest: Twitter for mobile: -- Twitter mobile app -- Text messages (SMS delivery) -- Part 2: Finding Your Flock: -- So how do I start Twittering?: -- Finding people to follow on Twitter: -- Seeing who's talking -- Searching for people -- Doing a simple search -- Inviting people personally, through Twitter -- Checking out Twitter lists -- Following back -- Following people: -- Using the follow button -- Replying to tweets -- Retweeting: -- Retweeting a link -- Retweeting the old-fashioned way -- Sending direct messages: -- Direct-messaging shorthand -- Should I @ or DM? -- Encouraging more followers -- Who's using Twitter: -- Tweeting with regular people -- Popular accounts -- Verified accounts -- Building company relationships with Twitter -- Talking politics with actual politicians -- Following celebrities on Twitter -- Twitter directories -- Signing up for automated material -- Part 3: Twittering In High Gear: -- How to tweet like tweeps do: -- Following Twitter protocol: -- Language and abbreviations -- Engaging other on Twitter -- Tweeting frequency -- Inserting links into your Tweets -- Adding your location -- Subscribing to text-message notifications: -- fav -- stats-- get -- whois -- follow -- leave -- on/off username -- invite -- quit and stop -- Improving your Twitteracy: -- Finding interesting Twitter talk with search tools: -- Twitter search -- Topsy -- Joining the hashtag revolution: -- Conversations -- Live events -- Twitter chats -- Trending hashtags -- Expanding our Twitter world by using clients: -- Desktop clients -- Mobile clients -- Tag clouds -- Monitoring beyond Twitter-com: -- Google alerts -- Sidekick plus zapier --Social inbox -- Knowing your network: follower and following tools -- Flaunt your feathers with photos and videos: -- Exploring your uploading options: -- Attaching phots to your Tweets -- Making collages in your tweets -- Tagging users in your tweeted phots -- Sizing images for Twitter: -- Adding flavor with a header photo -- Identifying yourself with a profile photo -- Uploading photos with your tweets -- Uploading videos to Twitter: -- Vine -- YouTube -- GIFs -- Uploading other visuals on Twitter: -- Instagram -- SlideShare --
Part 4: What's The Point? Using Twitter To Your Advantage:
Finding your tweet voice:
Mixing business with pleasure
Understanding your audience:
Diversifying your network
Targeting specific networks
Measuring your overall presence
Measuring the reach of your tweets
Understanding your extended network
Keeping your tweets authentic:
Keeping Twitter personal-but not too personal:
Protecting personal details
Maximizing privacy and safety
Understanding the business of Twitter
Putting your best face forward:
Offering promotions and generating leads
Promoting bands and artists
Advising employees on tweeting
Twitter and the evolving media landscape:
Tweedia: understanding Twitter and the media
Breaking news through tweets:
Breaking news from individual users
Breaking news from brands or organizations
Using Twitter as your news source:
Integrating Twitter into your news experience
Following news-related trends
Being a Twitter journalist:
Citizen journalism hits the mainstream
Gathering your journalistic tools
Using news to grow your business:
Fueling your efforts with adverting
Engaging with your favorite programming
Using Twitter as a support system
Searching for topics of interest
Attending Twitter-based events
To follow or not to follow?
Accessing celebrities and experts
Changing the world, one tweet at a time:
Twittering the globe for change:
Tweeting for the greater good
Tweeting during natural disasters
Using Twitter to stay alert
Organizing people online and in real life:
Organizing on a small scale
Banding together for creative purposes
Planning an event with Twitter
Planning a tweetup to meet Twitter friends
Ten tweets to send today:
Ten cool ways to use twitter:
Find, follow, and fan celebrities
Participate in live media: sports and television
Engage with shared media: books, movies, and more
Support charities, causes, and education
Find inspiration and personal and professional development
Invent new uses of twitter
Ten Twitter tools and services:
Wefollow and justunfollow
Ten resources for Twitter glory:
How to write a tweet: 8 formulas to get your stared
Mashable's Twitter category
Everything you need to know to successfully live-tweet your event
