Choosing your online business model
Profits equal sales minus expenses
Marketing funnels for consumer products
Marketing funnels for B2B products
Websites and marketing funnels for service firms
Driving traffic to your website with online marketing
Driving traffic to your website with offline marketing
Winning with blogging and social media marketing
Building your opt-in list
Hub sites, landing pages, and squeeze pages
Publishing an online newsletter
Generating leads and sales with email marketing
Autoresponders and upsells
Joint ventures, affiliate marketing, and licensing
Appendix A: Recommended vendors
Appendix B: Software and services
Appendix C: Sample infographic
Appendix D: Schedule for producing a direct-mail promotion
