From the Book - First edition
The buyers : how the American rich came to love diamonds
The seekers : how one sickly Englishman took over the diamond industry
The lovers : how young women came to expect diamond rings (part I)
The show-offs : how a single stone bewitched its owners, and captivated America
The optimists : how the industry survived two world wars and the Great Depression
The sellers : how young women came to expect diamond rings (part II)
The queens : how Wallis Simpson earned her diamonds
The stars : how an advertising agency got diamonds ready for their close-up
The winners : how Elizabeth Taylor learned to speak Italian
The meddlers : how little stones got big
The inventors : how to make a diamond (and provoke De Beers)
The illusionists : how the magicians protected their tricks
The masters : how the Australians democratized diamonds
The stunners : how tough guys started wearing diamonds
The critics : how a global crisis changed the meaning of "forever"
The innovators : how to sell diamonds in a (more) enlightened world
