The Facts of Business Life
The Five Levels of Business Success
Fact 1: If You Don't Lead, No One Will Follow
Fact 2: If You Don't Control It, You Don't Own It
Fact 3: Protecting Your Company's Assets Should Be Your First Priority
Fact 4: Planning Is About Preparing for the Future, Not Predicting It
Fact 5: If You Don't Market Your Business, You Won't Have One
Fact 6: The Marketplace Is a War Zone
Fact 7: You Don't Just Have to Know the Business You're In, You Have to Know Business
