Terry Lee Stone
Author
Publisher
linkedin.com
Pub. Date
2013.
Language
English
Description
Learn to write and use a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design.
Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how...
Author
Publisher
linkedin.com
Pub. Date
2013.
Language
English
Description
Figure out what to charge for your design services, and learn how to set an hourly rate, create estimates, and make sure you get paid.
Do you know what to charge for your design services? Too much and you risk scaring away potential clients; too little and you're not compensating yourself properly. Let Terry Lee Stone, a design manager who's priced thousands of design projects, show you how to calculate your work's true worth. She explains how to...
Author
Publisher
linkedin.com
Pub. Date
2013.
Language
English
Description
Learn to protect you and your client's interests and ensure a great creative design with a well-written contract.
As a freelance creative, you need to know how to write proposals and contracts for client-commissioned projects. Learn the basics of writing consulting agreements that are good legal and financial insurance and great tools for communicating with clients. Author Terry Lee Stone also introduces a pricing equation that helps you estimate...
Author
Language
English
Description
Managing the Design Process-Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks...
Author
Language
English
Description
This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design...
Author
Language
English
Description
Since color is such an important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients...
7) Booze Cakes
Author
Language
English
Description
Mix, Bake, Buzz! Booze Cakes features step-by-step recipes for spiking delicious confections with spirits, wine, and beer. These delightfully tipsy desserts are perfect for dinner parties, potlucks, and pitch-ins! You'll find recipes for: ' Classic Booze Cakes: All the recipes your grandparents used to bake, including salty-sweet Honey Spice Beer Cake, bourbon-filled Lane Cake frosted with decadent bourbon buttercream, and teeny-tiny...
Author
Language
English
Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and...